Multinational and cross-cultural teams are likewise becoming ever more common, meaning businesses can benefit from an increasingly diverse knowledge base and new, insightful approaches to business problems. She is an internationally recognized authority on cultural science and author of the book, 5 keys to successful cross-cultural business communications, now available as a dvd series she is a certified expert with the executive foundation for international communication, and was the first american to become a member of european marketing and sales experts.
Cultural issues in international marketing communication and provides a framework for creating competitive advantage for firms engaged in international business from an anthropological perspective. While navigating cross-cultural communication can be a challenge, approaching cultural differences with sensitivity, openness, and curiosity can help to put everyone at ease “there is an atmosphere of understanding and support at hult.
As an international business communication pro, you should never forget that your audience’s general reaction to your presentation can be influenced by their cultural habits and assumptions first of all, people from various cultures might have different expectations about the desired outcome of a business meeting. Click here to download your copy of international negotiations: cross-cultural communication skills for international business executives from the program on negotiation at harvard law school the program on negotiation at harvard law school.
3 cultural differences and communication problems with international business 4 strategies for dealing with intercultural communication in global companies, effective cross-cultural communication enables businesses to run more smoothly.